Sales Networks That Scale
Engineered a comprehensive MLM platform transforming opaque commission structures into transparent, audit-grade operations with fraud resilience.
The Challenge
Multi-level marketing platforms struggle with complex commission calculations, hierarchy integrity, fraud prevention, and transparency. The challenge was building a system that could handle tens of thousands of agents with intricate commission rules while maintaining trust and auditability.
Solution
The solution delivered a rules-as-data commission engine with hierarchy modeling, real-time activity attribution, fraud detection, dispute workflows, and explainable payout breakdowns—all architected for scale and regulatory compliance.
The Impact
The platform manages 75,000+ agents, achieves sub-0.02% payout error rate, completes period close in under 3 hours, and has reduced disputes by 67% through transparency and explainability.
Key Challenges
Complex commission formula encoding
Hierarchy abuse prevention
Order attribution edge cases
Fraud detection (self-purchase, wash sales)
Earnings fairness perception
Rapid incentive changes without disruption
Our Solutions
Hierarchy & Rank Engine
Declarative hierarchy with rank progression and shadow simulation.
- Tree-based hierarchy with lineage metadata
- KPI-based rank progression rules
- Shadow simulation for forecasting
- Region and tier management
Commission Rules Engine
Versioned rules-as-data with complex calculation support.
- JSON/YAML rule definitions
- Slabs, tiers, accelerators, overrides
- Clawback with reason codes
- Test harness for rule validation
Activity Attribution
Real-time order processing with upline propagation and eligibility.
- Idempotent event ingestion
- Tree propagation with filters
- Return and cancellation handling
- Volume qualification tracking
Fraud & Transparency
Multi-signal fraud detection with explainable payout breakdowns.
- Velocity and pattern anomaly detection
- Self-purchase and circular sale detection
- Explainable earning statements
- Dispute workflow with evidence
System Architecture
Scalable architecture with rules engine and comprehensive audit trail
React agent portal
Admin console (rules, hierarchy)
Analytics dashboards
Mobile-responsive design
Hierarchy & Rank Engine
Commission Rules Engine
Activity Attribution Pipeline
Fraud Detection Service
Dispute Management
Payout & Settlement
Event stream (Kafka)
Real-time attribution
Period close automation
Reconciliation checks
PostgreSQL (hierarchy, ledger)
Time-series (activity, metrics)
Analytics warehouse
Immutable audit ledger
Data Flow Architecture
Client Layer
User Interface
API Layer
Business Logic
Data Layer
Persistence
Measurable Outcomes
Agents Managed
Payout Error Rate
Period Close
Dispute Volume
Agent Retention
Rule Deployment
Technologies Used
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